If you...

  1. Are a DIY musician (You are a DIY musician if you everything from booking to managing to writing to marketing, etc on your own. And/or you still have a "real" job, real bills, a family and/or something keeping you tied to one location).
  2. Wish you could spend more time making music and less time promoting it (but you still want to have a steady flow of new fans listening to your music).
  3. Have music you feel is just as good, or better, than artists who are bigger (and just a little more exposure could help get you over the top).
  4. Are worried that you are missing out on fans because of poor marketing (you get people to listen but they leave and never come back).
  5. Worry that you'll never have support to get all the music out of you (and you'll be stuck doing something you don't like for the rest of your life).

Then you and I need to talk about 30 Minute Fan Finders

(the music Gods have brought us together for a reason)


  1. It's not (just) about having good music.
  2. It's not (just) about getting every Tom, Dick and Harriett to listen to your music.
  3. It's not (just) about having all the time in the world to promote your music.

Its About Getting the "Right" People to Listen to Your Music in the Quickest, Most Stress-Free Way Possible. I Will Help You Become a 30 Minute Fan Finder.

Ok But Who The Hell Are You?

Corey-Koehler-MediumI am Corey I am a musician slash marketing geek.

I've been releasing my own music for about seven years now and I've been sharing the things I've learned with other musicians on my Musicgoat blog for just as long. I am also an online marketing consultant (hate that word but it is what it is) who has been helping musicians and regular businesses identify, find and build audiences.

I am also, despite what my kids will tell you but according to their friends, the "Cool Dad", a tolerable husband (I think) and a Pro Football Junkie (Go Vikings!). I like to risk embarrassment participating in sports that don't jeopardize my fret hand. Oh and I struggle with vices like junk food, good coffee and the occasional cigarette (none of which go good with performing). Someday.

Here's how it all started:

Since I can remember I’ve loved music. In my teens, I was the guy at the record store (remember those?) thumbing through albums, cd’s and tapes for hours [thinking "Hmmm... Should I get 1 or 2 this week? Should I get the one with the cool cover or the one with that tune that won't stop playing in my head after hearing it at my buddy Schmitty’s house? What pool of music goodness should swim in over the next week?"]

Then there were the concerts.

I went to my first show, the Kiss “Animalize” tour ‘84, when I was 12 years old. Being in the same building with these rock gods and watching them work their magic was a religious experience.

I looked up to bands and musicians. I put them on a pedestal. I needed to learn more. I needed to get closer.

I read every magazine Hit Parader, Circus, Rolling Stone, etc. I read every liner note in every cassette or CD’s sleeve. I dreamed… "man, If only I could that." Eventually though life got in the way. I blindly believed my friends and family when they told me “It’s a hard road. You need go to school. Get an education. Get something steady.”

Twelve years later in my early thirties I discovered I could write and perform music. Better yet, people actually liked it. “Hey Corey, great tune, who’s that by?” to which I would reply… “uhhh, you mean me? Really?.”

I was on to something here and it was awesome.

It was like I found a long lost brother. I couldn’t believe it. I could write songs, record them and put them on a website. Better yet, I am an internet marketing geek. The knowledge and geekyness of internet marketing has been huge.

I have used my experience with internet marketing to...

  1. Develop a habit of finding the right fans and getting the right people listening to my music.
  2. Build a repeatable system of building a fan base to gain control over a music career that, at times, had more in common with herding cats.
  3. Get noticed, and taken seriously, by fans, peers and venues.

I believe...

  1. All good music should be heard.
  2. Every musician has an audience, large or small. It is just a matter of finding that audience.
  3. There is opportunity everywhere and in any walk of life, if you are willing to learn, put in the time and keep an open mind.

Sound like something you want to be a part of?

Enter your email now and get started. I'll send you 9 mistakes that you need to avoid to save time promoting music.

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